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Forrester names SAP Hybris a leader in B2C commerce.

Build great customer experiences with a top B2C commerce solution.
The Forrester Wave™: B2C Commerce Suites, Q1 2017 Report

B2C Commerce

Give your customers what they want, when they want it, with omnichannel commerce.

Your customers demand a convenient, fast shopping experience that looks great and works wherever they are. SAP Hybris Commerce for B2C can help you deliver the consistent and personalized experiences that will turn them from customers into fans, while giving you the tools to respond quickly to their changing needs.

You get the convenience and simplicity of a single platform that covers all channels, from mobile to social to call center, and your customers get a great experience, every time.

Get running quickly with minimal setup time with the SAP Hybris Commerce Accelerator, our customizable commerce solution that’s ready to go out of the box.
It’s a starter solution with working storefront templates and the business tools, based on the proven platform and architecture of SAP Hybris Commerce, and designed to speed implementation and lower total cost of owner-ship (TCO).

Take a closer look

Download these data sheets for more information about our commerce products:
Data Sheet: SAP Hybris Commerce for B2C
See how SAP Hybris gives you the tools you need to deliver contextual customer experiences at every touchpoint and on every channel.
Data Sheet: SAP Hybris Commerce
SAP Hybris helps to integrate all digital and physical customer touchpoints – including online, mobile, point-of-sale, call center, social media and print – onto a single, robust platform. This means your business can deliver exceptional, seamless customer experiences in any industry, anywhere in the world. Find out more about how SAP Hybris can help drive your digital transformation.
Data Sheet: SAP Hybris Commerce Accelerator
The SAP Hybris Commerce Accelerator is a ready-to-use omni-channel commerce solution complete with working storefront templates and the business tools you need to create an exceptional customer experience.
Data Sheet: SAP Hybris Customer Experience
Read more about how SAP Hybris can help you build relevant, personalized and exceptional customer experiences.
Data Sheet: SAP Hybris PCM
Learn how the Hybris master data management product for commerce, SAP Hybris Product Content Management (PCM), delivers consolidation and centralized management of product information and attributes across all channels.
Data Sheet: SAP Hybris Commerce, Order Management
Streamline your order processes across all channels with SAP Hybris Commerce, Order Management Services solution. Get a single view of your demand, inventory and supply globally.

SAP Hybris Commerce for B2C: key features

Show your products in their best light with diverse, rich content to captivate customers.
Speak your customers’ language by adhering to regional customs and preferences.
Manage orders from any channel from one place and give customers the freedom to choose how and when they get their goods and services.
Create an experience that will have customers coming back for more. SAP Hybris Commerce for B2C reacts in real time to their behavior and gives them a personalized experience that’s relevant to their needs.
Allow your customers to browse your entire catalogue or quickly find exactly what they want. Our advanced search and navigation capabilities make it easy to explore your site, and you get the full control over search results and ranking of products.

Build an online community that helps your customers make the right purchase. SAP Jam Communities integrates directly with SAP Hybris Commerce, and allows you to use content and reviews to boost customer confidence in your products.

B2C Case Study: SAP Hybris + Galeries Lafayette = Fashion Forward

One of France’s oldest department stores needed a new commerce solution that could give it an online presence to match its iconic Art Noveau headquarters in Paris. We worked with Galeries Lafayette to create a platform that works in the multiple countries where they operate and gives customers an experience that reflected Galeries Lafayette’s reputation for excellence.

Galeries Lafayette’s old commerce platform was holding back the business. It couldn’t handle peaks in traffic and when the catalog needed updating the system had to be completely shut down. With the new site traffic jumped from 11 million unique visitors in 2011 to 40 million in 2013, with each user getting the personalized experience they expect from the Galeries Lafayette brand.

Customer Interview: Blue Tomato
Long-time Hybris customer Blue Tomato, an outdoor sports outfitter and retailer, explains how they have grown with SAP Hybris Commerce to accommodate evolving customer demands.
Customer Case Study: Tumi
With SAP Hybris Commerce and SAP ERP, TUMI has expanded its retail presence to include 21 individual online storefronts globally in less than two years. With no initial online presence in EMEA, TUMI has grown its revenues from $0 to $4 million.

Every functionality we bring [our customers], they are using. They use the website as a tool to prepare to shop in-store. They go online and check the brands in the store, check the hours, the products; they want to see online what’s in the store.

Alexandre Aubry CIO at Groupe Galeries Lafayette

SAP Hybris B2C Commerce: related content

Analyst Report
Gartner Critical Capabilities for Digital Commerce 2017

Customer experience is the new battleground in the digital economy. SAP Hybris has been recognized as an industry leader in digital commerce and is being used globally by many well-known brands and organizations. SAP Hybris scored highest in the following 3 out of 5 use cases: Global and Enterprise, Digital Business and B2B.

Case Study
The Aldo Group steps into omnichannel shopping with SAP Hybris Solutions

Recognizing the need for a simple way to scale and streamline e-commerce operations, ALDO turned to SAP Hybris solutions, enabling a shift towards the future of omni-channel shopping.

5 Fundamentals for Omni-Channel Commerce Success
Learn how to maximize the power of commerce along with the customer journey.